Heros & Villains

Earl Nightingale inspires on so many levels. His daily syndicated radio feature “Our Changing World” was an entertaining and informative staple in our home growing up. Choose to study either radio or personal development, and soon you will find that all roads lead to Earl. 

The U.S. Marines provided a path out of the tent city of his youth. One of only 15 survivors of the attack on the U.S.S. Arizona by the Japanese at Pearl Harbor, Nightingale began a broadcasting career after WWII, migrating from from Arizona to Chicago on his way to syndication.  He retired from broadcasting at 35, and invested his earnings in an insurance agency. Weekly motivational speeches that he gave to his sales team were key to his success. 

In 1956 Earl was planning to take an extended vacation, much to the dismay of his sales manager. The latter implored him to record a motivational speech to be played for the troops in his absence. The resulting record, “The Strangest Secret”, not only produced the desired effect but went on to become the first spoken word recording to reach Gold Record status. 

Partnering with Lloyd Conant, the Nightingale-Conant Corporation became the first brand in the brand-new Personal Development industry. Earl became known as “The Dean of Personal Development”. His satori moment came while reading Napoleon Hill’s “Think and Grow Rich” - the chronicle of success created by yet another of my heroes.

Seek out The Strangest Secret - here’s a link for a free copy directly from Nightingale-Conant 

I trust that the lessons therein will contribute to your continued success!

Resources:

Nightingale-Conant: http://www.nightingale.com

Wikipedia: https://en.wikipedia.org/wiki/Earl_Nightingale

Though he doesn't even know it, Dick Orkin saved my life as a young child. Were that not enough, I studied and then used his storytelling style to find my own success in radio advertising and comedy syndication, albeit on a vastly smaller scale.

The world probably knows Dick best as Chickenman "He's everywhere! He's everywhere!" His legendary comedy bits aired first on WCFL, and he later appeared on WLS as The Tooth Fairy.

As a lad with a transistor radio 'neath my pillow, longing to return to my hometown of Chicago, he provided a critical emotional bridge. But his was not an outreach effort, rather an adjunct to his day-job as a Radio ad salesperson. Orkin would script and orchestrate a few minutes of madness to be recorded and aired each day, with diabolical results. 

Each episode is a funny story onto itself, and the absurdity that you heard each day kept you engaged and entertained. The mystery of where these serialized adventures might lead ensured that you tuned in again tomorrow. At least it worked that way for me.

Ira Flatow from This American Life has a couple episodes cued up for your review, along with his own sage observations of white winged warrior. Recommended.

We also noted the brilliant use of available resources. The station already had the talent, the studio and the trusted relationships with potential sponsors - Orkin needed only to create, both the scripts and the persona of the most fantastic crime fighter the world has ever known. Still one of the best examples of directly monetizing creativity we've encountered; we leveraged much of this intel years later at WOZN FM in Key West with great effect.

After relocating years ago to the Famous Radio Ranch, Mr. Orkin and Co. continue to be heard on radio stations to this very day. Once you tune into the distinctive style of his ads, you will recognize them... maybe even anticipate them as I do. If you haven't already heard his stuff, let this be the rabbit hole you spelunk down into at your earliest opportunity.

Thanks for the lessons, Sensei Orkin!

And today, July 9th, is his birthday! How fitting. Please add your glad tidings to mine as your conscience directs.

Enjoy!

Resources:

Famous Radio Ranch: http://radio-ranch.com

Orkin on Facebook: https://www.facebook.com/dick.orkin

WCFL: https://en.wikipedia.org/wiki/WCFL_(AM)

WLS: https://en.wikipedia.org/wiki/WLS_(AM)

Chickenman on NPR: https://www.youtube.com/watch?v=bDDoSb73rA8

 

Things that make you go hmmmmmmmm...

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Men prefer brief praise, pitched high; women are satisfied with praise in a lower key, just so it goes on and on.
Mignon McLaughlin, The Neurotic's Notebook, 1960