Going 'Even Further'
2018 marks my Golden Anniversary in sales. My long, strange trip now takes a wicked right turn, with a project inspired by two of my heros.
Ken Kesey gave birth to the Hippie movement. His psychedelic, day-glo '39 International Harvester bus named 'Further' literally put the counter-culture in motion. The evangelistic approach of the Acid Tests makes The Merry Pranksters the mothers and fathers of experiential marketing. Tom Wolf's Electric Kool Aid Acid Test is a fittingly colorful telling of their experience. Recommended.
Napoleon Hill interviewed 500 of steel magnate Andrew Carnegie's most successful pals, to learn about their methods and experiences. Blessed to get a copy of his book Think And Grow Rich at a young age, this small volume answered a large number of my own questions, as it has for millions of others.
Both have been heroes of mine for years. Hopefully, you know of them too, at least well enough to begin to understand these questions:
- What if Ken Kesey had met Napoleon Hill instead of Owsley Stanley?
- What if the power of positive thought replaced the acid?
- What if they let me drive the bus?
Picture a group of fun-loving friends, focused on helping each other by expanding not only their minds but their wallets as well. Passionate people, eager to help others.
Dropping knowledge instead of acid, a clan of enlightened, compassionate capitalists fueling the success of others in order to become more successful themselves. They have plenty of experience to share and are actively seeking an audience. Their shanachie is along to make sure these contributions get noted and these stories get told, for the betterment of all.
And now, our virtual bus is at your stop. Some of the clan is already onboard. You heard the party coming from over a block away. As we pull up the door swings open, overwhelming your senses even further. We are committed to going even further. We've named our virtual bus Even Further in tribute.
This clan is destined for greater success. This clan committed to going the distance. This clan is working together for the betterment of all.
Think you can hang? Come on then! Hop on the bus, and ride with The Merry Banksters!